The first factor in the Magic Wand Index is Relevance. For patients, we need to make sure the recruitment messaging makes the potential participant feel it relates to them and their circumstances. And just to underline we are talking about the clinical trial participation itself here, rather than the potential treatment – though obviously the two things are closely linked.

For sponsors, the solution has to fit within the parameters of what they want to achieve with their trial. For instance, if the sponsor is looking for 200 patients, and the offer can only realistically provide one or two, it may be that there are more relevant solutions they will consider first.

Also, important for both patients and sponsors, the solution has to fit the target audience. For example, a digital only outreach solution may not be appropriate for populations with low levels of digital competency.