Having looked at the five elements that make up the Magic Wand Index for your patient recruitment solution, the key thing is to actually be able to do something about them. You’re ideally aiming for a solution that is closer to being ‘magic’ than ‘meh’. So, if any of the elements are not scoring around 7 out of 10, you’ll want to review them to see what you can improve.

Of course, with clinical trials, it isn’t always easy to revise the trial operations or protocol, so another thing we can look at to bring the scores closer to being ‘magic’ is the messaging we use to describe them. This isn’t about making things up or lying about what’s involved, more about focusing on the benefits of the solution – for patients or sponsors – rather than necessarily just the mechanics of the process.