All posts by : Rossjackson

Using Facebook Lead Ads to Recruit Patients for Clinical Trials

Despite having been introduced a few years ago, many marketers are still unaware of the potential for a high volume of enquiries that comes from the Facebook Lead Ad format. I’ve been using this type of Ad successfully for patient recruitment for over 2 years, generating thousands of leads as a result.

There’s no doubt about it – Facebook Ads are a super successful way to recruit patients for clinical trials. And my own experience over the last few years – where I’ve managed over £2 million worth of Facebook ad spend and delivered tens of thousands of clinical trial registrations – suggests that there is a bright future ahead for this method.