Something that comes up quite a lot in projects that I advise on is the lack of visibility and transparency afforded to the CRO or sponsor by the patient recruitment vendor.

There are often lots of excuses given for this related to data privacy concerns. But really there is no issue at all for a CRO or sponsor being able to see the relevant statistics regarding how the recruitment campaign they are paying for is going.

Obviously, there can’t be any personally identifiable information available to the sponsor. But having a snapshot overview of the key metrics regarding how the campaign is going is a fairly easy thing to set up. And can help with improving results – as interaction and collaboration between the key stakeholders is a major factor in a project’s success. I’ll provide an outline of the key metrics to focus on in the next vid.