I mentioned in the last vid that doctors surgeries could potentially have a dedicated clinical trials desk for disseminating information to potential participants.

Expanding on this idea, it can also prove effective to have a presence at relevant events that are likely to attract people who may qualify for trials, or who should know people who would qualify.

Examples of these would be things like charity gatherings and condition-specific events (such as an Alzheimer’s or Heart Disease Walk), or even attending a convention that will attract health care professionals who work in the area that fits your trial.

For a more digital approach to this, you could investigate geotargeting those areas with ads. As I previously noticed, people are often on their phone in doctor’s waiting rooms, and obviously the same will be the case at events and conferences, so backing up any physical presence with location-targeted digital ads could prove worthwhile.