Patient recruitment solutions providers quite often only get involved in a clinical trial in order to try and rescue a situation that isn’t going well. When a trial is designed and the protocol developed, the sponsor and CRO will include a prediction for how many patients are going to be randomized into the trial on a monthly basis.

And generally, at least 8 out of 10 of the results fall way short of those predictions. Which leads to the sponsor or CRO bringing in a patient recruitment vendor to get things back on track.

In these kind of rescue situations, it’s usually the case that quick results are required – so it’s most likely to be an advertising solution that’s adopted, as this has proven to be the most effective method for reaching large numbers of people in a short time.