In terms of a patient recruitment solution being effective, there are two main angles to look at it from. Firstly, from the perspective of the patient who will be taking part in the trial. And secondly from the point of view of the trial sponsor.

A few years ago, I developed a system for measuring the effectiveness of solutions, based on the fact that nobody really wants to go through the processes involved for achieving results – what they really want is a ‘magic wand’ to get them directly to the endpoint. Obviously, there isn’t any such thing as a real magic wand. So I developed the Magic Wand Index – a method to determine how close a solution is to the mythical magic wand. In the next set of videos I’ll provide an outline of the factors that go into it.