I’ve been in a couple of medical waiting rooms recently, and each time it’s occurred to me that these should be good places for recruiting patients for clinical trials.

In particular, where there is a clinic based on a specific therapy area – which by its very nature is likely to attract people who should qualify to participate in relevant trials.

I also observed that the majority of people were using their phone, so not necessarily paying much attention to the posters or TV sets around them.

But that isn’t to say that having posters, flyers, business cards, or targeted TV promotions would be completely ignored by everyone there.

And I can even see the potential benefit of having a dedicated clinical trials promotions desk situated within certain waiting areas – ideally staffed by someone with knowledge of relevant trials, or featuring an interactive screen to encourage people to learn more.