Recruiting patients into clinical trials is one of – if not the – biggest problems facing the life sciences industry.

Given that clinical trials are the mechanism by which potential treatments are approved to be released for sale, and obviously this is a multi-billion dollar industry, why is it that patient recruitment is such a big problem? Well, in my experience, there are 3 main areas that cause the issues:

Firstly Awareness – or more accurately, lack of awareness that trials exist.

Secondly Access – again, more accurately, lack of access, with large populations of potential trial participants not being able to attend a suitable venue to take part in a trial.

And Thirdly Complexity – over time trials have become more complex, with multiple endpoints and increasingly restrictive inclusion/exclusion criteria.

On top of these, in the next video I’ll introduce a fundamental mindset shift that I believe is required in order to tackle these problems.