There’s a saying that to a person with a hammer, everything looks like a nail. Which is meant to suggest that if someone has only one particular tool at their disposal, they are likely to try to fix every problem using that tool as the solution – whether it is actually a good fit or not.

In the world of patient recruitment, there are many different approaches that can be taken, and lots of good solutions providers who can deliver good results.

And it is also true that not every clinical trial can be successfully recruited for using each of the different methods.

Certainly if I was going to suggest just one approach that is most likely to yield good results in the majority of cases, I’d recommend digital outreach.

But for a comprehensive strategy that gives you the best possible chance to succeed, you should look at using as many relevant solutions as are available.