Promoting the concept of patient recruitment can be done in a variety of ways – one of which is to host an educational event that provides information about specific conditions and treatments, and/or provides an overview of the participation process.

Organizations like CISCRP, for example, take part in community events to promote the idea of clinical research.

An educational event method that I’ve seen work successfully is where a representative from a research site – in particular, the Principal Investigator – hosts a seminar outlining the latest developments in research in a specific therapy area, then encourages the attendees to apply to take part in a trial.

One such event I was involved with a few years ago attracted over a hundred attendees, with a subsequent uptick in trial participants as a direct result.

Promoting the event can be done through social media and other channels, and can deliver good results without being prohibitively costly.