Direct to Patient outreach is the most common form of solution provided by patient recruitment vendors. It’s based on promoting a message about the trial directly to potential participants – rather than, for instance, going through a research site or healthcare professional.

My own first involvement with this strategy was to augment traditional advertising with a digital approach – more of which in the next video.

While traditional advertising has been somewhat superseded by digital outreach methods, it can still prove valuable – especially for reaching populations who may not be ‘digitally savvy’.

Local radio and press has been the most common form of traditional advertising – targeting the areas around the research site locations.

I’ve also seen organizations make use of such things as bus shelter posters. As well as non-advertising based publicity and PR, putting on events, and promotion through webinars or podcasts.