I’ve been creating a lot of content this year – including a book, articles, posts, videos, website copy, as well as reviews and strategies for projects I’m involved with.

And one of the things that has been most enjoyable is when I’ve collaborated with other people. For example, with a co-written article, or refining a framework of questions to ask for optimizing outsourcing projects.

I have several other content pieces lined-up over the coming months where I’ll be working with another person to put them together.

And I believe the different viewpoints and experiences that come into play during that process of working together can very much lead to the whole being greater than the sum of its parts.

Which is something I wholeheartedly recommend for organizations who are responsible for developing patient recruitment and retention campaigns.

All the stakeholders working together to co-create the strategy should help deliver the best results.