Looking more into the idea of co-creation by the key stakeholders for patient recruitment and retention, it’s obvious that different organizations will have different viewpoints and types of experience they can bring to the party.

Outside of the obvious underlying desire to help bring treatments to patients, each stakeholder will also have different motivations underpinning what they contribute.

Sponsors, for example, will be the one most concerned with achieving regulatory approval and maximizing the revenue available from the potential treatment. Patients and patient groups will be those most interested in ensuring the patient burden is kept to a minimum.

What the true spirit of co-creation enables among these different contributors, is that they can bring their own perspectives and motivations to the table, without having to continually fight their corner and feel like they’re in a battle to achieve their goals.

Which surely seems like the way we should be going about things?